Hey
there!
My name is Logan Wolfe. I am an entrepreneur, published author, speaker and investor living in Toronto, Canada. Learn more.
​
Technology and innovation are my passions - I've founded, grown and sold 3 tech startups. My goal is simple: to help you grow yours.
343%​
Average YOY Growth
$96M​
Of Value Created
16​
Years as Entrepreneur
I have worked closely with Logan over the past few months. As an early-stage founder, I am faced daily with "I don't know what I don't know" situations, making it difficult to find trusted advisors who take the time to provide practical advice out of their own entrepreneurial experience. What truly distinguishes Logan from anybody else I have come across, is his deep understanding of the startup ecosystem at large (being a serial entrepreneur himself), combined with his sharp, pragmatic and direct communication style. He also always has helpful tools and resources ready for any situation at hand.
Logan has been invaluable in helping me assess which investors might be a good fit, figuring out investment terms, whether to go for a priced equity or SAFE round, to what pitfalls to avoid when setting up bylaws.
I think every founder needs a versatile advisor like Logan by their side - he will tell you what you need to hear and watch out for, not what you want to hear.
Victoria Zazzara
Founder, Stella
What I Do
Think of me as an experienced co-founder, minus the equity.
Perfecting
Go-to-Market
Your go-to-market strategy determines whether your startup will succeed or fail - it's THAT important - and a flawed GTM will mean your product can be the best there is, yet not sell whatsoever.
Refining
Your Product
Over the years, I've designed, built, and scaled multiple B2B and B2C apps that received universal acclaim and won awards for their groundbreaking user experience. ORNA is one of such examples, and yours could be even better.
Building a
Premium Brand
It's no secret to people that know me that I am very design-oriented. In fact, I published a book on it. Your brand determines how your customers feel about your company, and is a terrific way to differentiate - let's work on it together.
Raising
Capital
I've gotten every one of my companies funded by Angels, VCs, grants, or a combination of the above, in most cases raising over $1M in under 1-2 months with a basic MVP. Fundraising can be extremely frustrating - let's make it less so.
My Model
Hourly billing sucks. Most consultants bill hourly, which incentivizes them to drag the project out and allows avoiding committing to delivering actual results. I do things differently.
1
Initial
Meeting
We start with a brief, focused, 30-minute call where I mostly listen and ask questions. I am very selective about who I work with and never engage more than 5 founders at the same time.
Outcome: I either know with 100% certainty that I can help, or recommend someone who can.
2
Setting
OKRs
I carefully analyze your startup and set specific, measurable Objectives and Key Results (OKRs) that will move the needle for you, and a timeframe to do so in. Measurable positive ROI is a must here.
Outcome: OKRs are clear. My pay is tied to achieving these, so I am highly motivated to deliver :)
3
Establishing
Cadence
Depending on the OKRs and the specifics of our project, I either act as a coach to guide you, work with you, or even do it for you. The point is, I'll do my work without distracting you from your other goals.
Outcome: weekly cadence is established, and you have 24/7 access to my expertise as well.
4
Achieving
Results
Once we reach previously set OKRs (usually set monthly or even quarterly for scaling-stage startups), we define new OKRs until you no longer need my help - I make sure to never overstay my welcome.
Outcome: your challenges are solved and your startup is well on its way to becoming a unicorn.
After it's all said and done, I don't drop off the map either. I've built a growing community of founders that work, have fun and share knowledge with each other; plus I'm always there to help in any way I can, often staying as an informal advisor to my clients.
Growing a business is hard, and the right support system can make or break your journey - I'm here to provide it to you.
Your Feedback
My coaching is laser-focused on achieving specific goals we set for your startup, not dragging my feet to extend an hourly paycheck. The results speak for themselves.
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85%
of founders described
the engagement as
"game-changing"
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70%
report measurable improvements within the first month of coaching
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100%
confirmed 10X ROI and continue to engage informally
Highlights
Why Me
-
Unlike most consultants, I've founded, grown, and sold great companies myself - and some failed ones too. I stick to what I know and don't accept work unless I'm 100% sure I can 10x your business in a short timeframe.
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I have a clear understanding of what works, what doesn't, and how to drive both short- and long-term outcomes.
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I genuinely love working with startups - it's not a chore.
Why This Works
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Startups are different from enterprises on just about any level. My hands-on experience is aligned with your pains.
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I serve as your seasoned startup executive who’s “been there, done that” for over a decade, making it the perfect formula for results-driven growth and ultimately, measurable business impact.
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I don't BS and don't procrastinate. Your wins are my wins.
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The 100% money back guarantee ensures I'm motivated and productive - or I don't get paid :)
How We Meet
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The rhythm of weekly one-hour meetings creates a tight professional focus.
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I am happy to work with you in person - or from anywhere in the world, using Google Meet.
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Meeting weekly ensures a solid rhythm for discussing top priorities and related issues, while ad-hoc 24/7 touchpoints ensure we stay on track and deliver.
What You Get
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Hands-on, practical advice and assignments to solve the challenges hindering the growth of your startup.
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Weekly meetings with me to discuss key initiatives, challenges, organizational issues, and opportunities.
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Ad-hoc 24/7 access to my expertise as things pop up during the week.
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Continued push to drive results, not processes.
